Five Generations of Serving Customers

One of the most recognizable buildings and businesses in Port Perry is Brock’s Department Store. The history of this multi-generational business is as interesting as visiting the store itself. William Brock arrived in Scugog from Cobourg in the 1860s, a time when the grain trade dominated. Settling in Prince Albert, he worked for the Cowan Bros. and married Sarah Barber, daughter of local merchant Samuel Barber. With the arrival of the railway, Port Perry became the primary trading hub, prompting William to relocate there.

In 1881, William opened his store, W. Brock, on Queen Street and Perry Street. Offering dry goods, furs, clothing, and coal oil, it was a quintessential general store. After a devastating fire in 1884, he reopened on Queen Street, establishing a reputation for selling smoke-damaged goods at discounted prices. By the early 1900s, the store moved to its current site, where William was joined by his three sons. Following William’s passing in 1917, the business became Brock Bros., with its original sign still displayed in the store today.

The second generation saw Frederick Brock marry Hanna Sophia Parr of Blackstock, who brought her retail experience to the family business. Alongside their son Arthur, they rebranded as F.W. Brock and Son. In the late 1920s, the store expanded into men’s wear and a Red and White grocery franchise. Frederick and Arthur also introduced wallpaper and linoleum, adding variety to their offerings. During the Depression, Arthur’s expertise in laying linoleum sustained the business through tough economic times.

In the 1950s, the grocery division closed, and the store evolved into A.W. Brock Department Store, reflecting post-war prosperity. Arthur, with help from his wife Marguerite and long-time employee Audrey Geer, continued the family tradition. Their son Bill assisted with bookkeeping, while pursuing a teaching career.

The fourth generation saw Bill and his wife Claudette modernize operations in the 1980s, shifting focus to fashion and household essentials. They introduced sales events like the Back of the Store Tent Sale, which became a summer staple. Their efforts set the stage for the fifth generation.

In 1993, Marina and Juliana Brock took over, reimagining the store while honouring its legacy. They restored original hardwood floors and implemented modern systems like barcodes and point-of-sale technologies. Expanding their footprint, they launched Brock’s for Kids, Brock’s on Foot, and a location in Fenelon Falls. Celebrating 125 years in 2006, the family raised $50,000 for local healthcare and unveiled redesigned stores, blending tradition with contemporary charm. Today, Brock’s continues as a cherished Port Perry institution.